Marketing Attribution Model
Build a multi-touch attribution model for marketing channels. Senior marketing analytics work.
Python or SQLVisualization tool (Mode, Hex)
About this project
Attribution is the hardest marketing analytics problem. This project teaches the methodology: data-source unification, model selection (first-touch, last-touch, time-decay, Markov), and the trade-offs. Build it for a real (or simulated) dataset and produce per-channel recommendations.
Why build this in 2026?
Marketing attribution is even harder post-iOS-tracking-changes; specialists are highly valued.
What you'll ship
- GitHub repo or notebook
Comparison of attribution models
Per-channel ROI report
Sign up to see the full project brief
Full deliverables, success criteria, and AI Career Tutor support — free.
You'll unlock:Complete project brief, AI tutor that knows this project, and progress tracking when you start.
Skills you'll practice
marketinganalyticssql