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Intermediate ~36 hours

Generative Research Study

Plan and run a generative (not evaluative) research study. Identify 3 new opportunities.

Dovetail or NotionCalendlyRecording tool

About this project

Generative research is the strategic UXR specialty. This project teaches: research planning, participant recruitment, interview guides, synthesis methods (affinity diagramming, journey mapping), and the synthesis-to-strategy bridge. Pick a real product space and run a 10-interview study from scratch.

Why build this in 2026?

Strategic UXR is one of the most-protected design specialties.

What you'll ship

  • Research plan
Synthesis document
3+ opportunity statements

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Skills you'll practice

ux researchqualitative researchuser experience