Lifecycle Email Program
Design and ship a lifecycle email program — welcome, activation, upsell, win-back. Measure each step.
Customer.io or Loops or KlaviyoSQL for segmentation
About this project
Lifecycle email is the highest-ROI marketing channel. This project teaches: customer-stage modeling, message-to-stage mapping, A/B testing, and the deliverability craft. Build it on a real tool (Customer.io, Klaviyo, Loops) and ship to real users.
Why build this in 2026?
Lifecycle marketing has higher ROI than paid in most B2B SaaS. Under-staffed at most companies.
What you'll ship
- Live email program (10+ messages)
Performance dashboard
A/B test results
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Skills you'll practice
marketingsqlab testing