Paid Acquisition Experiment
Run a $1000 paid acquisition experiment on one channel — Google, Meta, LinkedIn. Measure CAC and quality.
Google Ads, Meta Ads Manager, or LinkedIn Campaign ManagerAnalytics
About this project
Paid acquisition is the highest-stakes marketing work. This project teaches the discipline: campaign structure, audience design, creative iteration, and the measurement craft (attribution, quality scoring). Run a real $1000 experiment and write up the results.
Why build this in 2026?
CAC pressure has intensified; marketers who run rigorous paid experiments are highly valued.
What you'll ship
- Campaign artifacts (creatives, copy)
Results report (CAC, quality, ROAS)
Recommendations doc
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Skills you'll practice
marketinganalyticsab testing