Expansion Motion Design
Design an expansion motion — upsell triggers, cross-sell paths, partnership with sales.
Notion + CRM
About this project
Expansion revenue is the highest-leverage CSM contribution. This project teaches the design work: trigger identification, hand-off to sales, account-mapping, and the comp/credit model. Build the motion for a real product and pilot it on one account.
Why build this in 2026?
NRR is the most-watched SaaS metric in 2026; expansion-motion design is highly valued.
What you'll ship
- Motion design document
Trigger list
Pilot results
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Skills you'll practice
account managementsales